Throughout the 14 teaching weeks of the economics course, the attendance of students from the experimental group and control group were recorded. This quasi experimental study involved 126 samples, constituting 63 experimental group samples and 63 control group samples. This study aims to determine whether the application of lecturer’s audio-video recording served as a substitute or supplement to students’ attendance in an economics course in a private higher learning institution in the state of Perak, Malaysia. In this highly globalized world, advanced technology had enabled the application of multimedia element in the teaching and learning process, especially so in tertiary education.
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